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Marketing Child Care Programs: Why and How

Mary Frank




[PDF.wt02] Marketing Child Care Programs: Why and How

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 | #13923069 in Books |  Routledge |  1985-01-01 | Original language:English | PDF # 1 |  9.25 x6.00 x.50l,.0 | File type: PDF | 107 pages

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Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the v...

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